All about the art of ethical influence and persuasion in business, marketing, sales, and in your personal life
You're at a business function, strolling around, holding some sort of finger food in one hand, and a free drink in the other, sheepishly looking around the room waiting for someone with a warm smile to catch your eye so you can start up the same old awkward conversation.
You are engaged in the "necessary evil" in business: Networking.
Someone approaches you and asks you the inevitable question, "So... what do you do?"
This is a "make it or break it" moment.Read the rest of this entry »
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