All about the art of ethical influence and persuasion in business, marketing, sales, and in your personal life
As a frequent trainer of influence in the field of NLP, I'm often asked how to get people to listen.
Most people today report that they feel like people just don't listen. We live in a world that is cynical, jaded and disconnected. People are more inundated with information, opportunities, and marketing than ever before. I recently heard a researcher who said that we are now exposed to over 30,000 marketing messages per day.
So, people are (justifiably) more guarded than ever.
This can lead to a bit of depression for small-business owners who often feel inextricably interconnected with their product or service. People are not rejecting the thing. They are rejecting "me."
So we have to learn how to breakthrough the noise. How? Turn statements into questions.
A statement can easily be rejected by the conscious mind, but a question must be contemplated by the subconscious mind to even be understood.
So, how do we do this? It's easy...Read the rest of this entry »
You're at a business function, strolling around, holding some sort of finger food in one hand, and a free drink in the other, sheepishly looking around the room waiting for someone with a warm smile to catch your eye so you can start up the same old awkward conversation.
You are engaged in the "necessary evil" in business: Networking.
Someone approaches you and asks you the inevitable question, "So... what do you do?"
This is a "make it or break it" moment.Read the rest of this entry »
People always want to talk about how things are an “overnight success.”
But that’s only because the public weren’t witness to the years of blood, sweat, tears and failures that led up to the ultimate public success.
History is full of “famous failures” who would never have been known if they hadn’t persisted; hadn’t taken their lumps; hadn’t repeatedly gotten back up after being knocked down over and over and over.
For instance, did you know that:Read the rest of this entry »
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